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Lyndsay Wise is the president and founder of WiseAnalytics, an independent analyst firm focusing on the areas of business intelligence and business performance management. For more than eight years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. She is a monthly columnist for B-eye-Network, DashboardInsight and writes reviews of leading technologies, products and vendors in business intelligence, business performance management, marketing performance management and customer data integration.